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You will create a fictional start-up company that serves the U.S. market with a product or service.
Write a one to two paragraph journal entry in which you:
1. Provide a detailed description of your company. The description should include, at a minimum, the company's name, its history, founders, business purpose, and mission.
2. Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
Summarize how the company has been internationally organized over the past five years and does the firm have the resources to compete internationally?
Prepare a theme board - The theme board should have between 10 minimum and 12 maximum frames and also prepare covering statement
locate a current article or one published during 2009-2014 that addresses consumer behavior issues. use any online
Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research.
Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success and or any problems when they do not adjust their MM in overseas markets
Define the term marketing research. Distinguish between primary research and secondary research
The research project requires students to undertake research on some aspect of Malaysian business or society
In your university, professors likely have objectives regarding teaching, research, and service to the university. From your perspective, what are the relative priorities of these three objectives? If you could, how would you change these priori..
What are the main issues facing the organization in the case study, or issues with your chosen retailer and what are the options available to the organization
Find a company/organization who has misused statistics or who has been unethical in their marketing research. Write a case study about that experience, citing clearly and providing examples.
What do you understand by the term branding The organisational brand defines how the organization best meets its customers' needs in unique and compelling ways. Discuss the statement with reference to relevant brand indentities
Create a Summary from the Scenario Manager, summarizing Monthly payments, total PaYments, and Interest paid.
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