Reference no: EM131259549
Question: You have been asked to prepare a report for a Marketing Manager. An organisation has undertaken research and has access to raw qualitative (focus group transcript) and quantitative (SPSS data file) data.
The Marketing Manager has asked you to interpret the data, and provide recommendations regarding the company's research objectives have to create a Data Analysis report from the data.
Individual Data Analysis Report - Reality Television
You have been asked to prepare a report for the Marketing Manager of the television production company, NBN. The company has undertaken research to examine consumer's attitudes towards reality television. You have access to the raw project data which includes:
1. A focus group transcript produced from an online focus group. Please note that the transcript has been provided verbatim and may contain spelling and grammatical errors.
2. An SPSS data file comprising data collected from 300 participants using the questionnaire below.
The Marketing Manager has asked you to interpret both the qualitative and quantitative data, and provide recommendations regarding the company's Decision Maker's Purpose, Marketing Research Problem and Marketing Research Objectives.
Decision Maker's Purpose
Should NBN introduce a new Reality TV show?
Marketing Research Problem
What are consumers' attitudes towards Reality TV?
Marketing Research Objectives
1. To determine if there is a relationship between connecting with participants on reality TV shows and enjoying watching reality TV shows.
2. To compare enjoyment of watching reality TV shows between males and females.
3. To identify if there is a relationship between age and which reality TV shows participants prefer.
4. To determine the relationship between enjoyment of reality TV shows and the depiction of real life within a reality TV show.
5. To compare the importance of having attractive participants against depicting real life behaviours.
6. To compare the importance of having attractive participants between people who are under 18, 18-25, 26-35, and 36+ years old.
Attachment:- Overview of problem and questionnaire.rar
|
Discuss how they experience the healthcare system in america
: Analyze their cultural and social norms. Discuss how they experience the healthcare system in America. Discuss a program in your community, or the nearest large community, that serves immigrants and refugees.
|
|
Type of database report writing skills
: In 100 words or more, If you were in my position as Executive Director of Finance and AIS, how would you respond? In your opinion do you feel it is important for an Accountant or Financial Manager to have some type of database report writing skills?
|
|
Understand a process without documenting the process
: In 100 Words or more, Can someone really understand a process without documenting the process? What are some common documentation tools? In your opinion, what types of documentation tools could assist in evaluating internal controls within an given a..
|
|
Key differences between an intranet and an extranet
: What are the key differences between an intranet and an extranet? Why should accountants understand these differences and how do these key differences impact how an organization will provide access to data? Include in your response an example of an i..
|
|
Create a data analysis report from the data
: MKTG2010 Individual Data Analysis Report - The Marketing Manager has asked you to interpret the data, and provide recommendations regarding the company's research objectives have to create a Data Analysis report from the data.
|
|
Detail to obtain sufficient appropriate audit evidence
: The Peak Sawmill Limited (Peak) operates a timber sawmill in a large regional town. It sources its raw material (pine logs) from a number of local growers and from its own plantations. List two key assertions at risk in relation to accounts payable. ..
|
|
Why are inventories valued at the lower-of-cost-or market
: Why are inventories valued at the lower-of-cost-or market? What are the arguments against the use of the LCM method of valuing inventories?
|
|
Does this change the approach in tracking the inventory
: For a manufacturing company, what happens when multiple resources are combined to make a finished product? Does this change the approach in tracking the inventory?
|
|
What is product financing arrangement
: What is a product financing arrangement? How should product financing arrangements be reported in the financial statements?
|