Reference no: EM132417883
I. Statement
ll. Structure of Questions
Question title: level of impact social media platforms have on consumers buying decisions.
QII.1. How old are you?( Independent)
1. 18-23
2. 24-29
3. 30-35
4. 36 or more
QII.2. What is your gender? (Independent)
1. Female
2. Male
QII.3. How often do u use social media? (Independent)
1. Daily
2. Few times a week
3. Few times a month
QII.4. Rate the level of influence social media has on fashion buying decisions. (Dependent)
1. High
2. Moderation
3. Low
4. None
Ill. Description of Sample
IV. Raw Data
|
Respondent
|
Age
|
Gender
|
Time on social media
|
Positive/ negative use of social media
|
|
1
|
18-23
|
F
|
Daily
|
Yes
|
|
2
|
18-23
|
F
|
Daily
|
Yes
|
|
3
|
24-29
|
M
|
Daily
|
Yes
|
|
4
|
18-23
|
M
|
Daily
|
No
|
|
5
|
18-23
|
F
|
Daily
|
Yes
|
|
6
|
18-23
|
F
|
Daily
|
Yes
|
|
7
|
18-23
|
F
|
Daily
|
Yes
|
|
8
|
24-29
|
F
|
Daily
|
Yes
|
|
9
|
24-29
|
F
|
Daily
|
Yes
|
|
10
|
24-29
|
M
|
Daily
|
No
|
|
12
|
36 or more
|
M
|
Few times a week
|
Yes
|
|
13
|
18-23
|
F
|
Daily
|
Yes
|
|
14
|
18-23
|
F
|
Few times a week
|
No
|
|
15
|
36 or more
|
F
|
Few times a week
|
Yes
|
V. Analyses of Data
|
Influenced Purchased by social platforms
|
Frequency
|
|
Yes
|
12
|
|
No
|
3
|
Mode:Yes
Median:
Mean:
Range:
Variance:
Standard Deviation:
Measures of Dispersion ?Range, Variance, Standard Deviation.
Attachment:- Consumer.rar