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VIDEO CASE
Communication at Navistar International
The decision to dedicate the resources needed to fund and support the Department of Communications within Navistar International sends a signal that corporate communication is seen as vital to the health of this $12 billion truck and engine manufacturing and financial services corporation. The Department of Communications functions as a business partner with the company's three major business units. Each plant has a communications manager who reports to both the plant manager and the corporate director of the Department of Communications. The role of the communications manager is to drive the message to the target audience. The manager uses different approaches depending on the audience and the direction of the message, whether it's heading up or down the corporate ladder or across business units.
1. Explain why the communication skills and techniques used within a business unit (department) are not always effective in communicating across business units or up and down the corporate ladder.
2. Explain why conflict resolution communication skills are not always present in everyday workplace situations and how a skilled communications professional would add value to that workplace.
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
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You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
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Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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