Academic Integrity (2 pts) Everyone likes to be 'paid' for work they do. In academic and professional environments, payment is not just about money, but also acknowledgment of ideas. If you use ideas or words from other writers or researchers you must 'pay' them by citing their original work. Failing to cite work from other authors will earn you a FAIL in this assignment. You will also FAIL this assignment if you use the words of other students in your assignment, or you give your words to other students to use. Scholarly ideas are cited correctly using appropriate style guide (e.g. Harvard). Work from other sources is appropriately acknowledged. Less than 20-30% similarity with other sources.

Written Expression (5 pts) No matter how good your ideas, if you can not communicate them e?ectively they are wasted on your audience. In this part of the assessment we are looking at how well you can communicate your ideas and create a piece of writing that convinces your reader that your conclusions and/or recommendations are well founded. Assignment is well organised, ideas and arguments flow naturally and logically. Easy to read and follow. Language is fluent. Grammar and spelling accurate. This level of writing would be acceptable at a professional level.

Evidence from previous research is used critically and convincingly to support arguments (i.e., where appropriate, explains context of research and how it applies to the current situation). For example, "Gorganzola (2009) surveyed 10 people from Scotland and found that only 1 liked the smell of blue cheese. However, given the limited sampling of Gorganzola’s study…” Application of Research (5 pts) As an IT professional you will not always have the luxury of being able to work on software designed to do tasks you are familiar with. In this part of the assessment we will be looking at how well you are able apply your research to the issues described in the assignment topic. Relates/applies UCD process and concepts to assignment task and software development practice. Creative professional level response to the assignment task.

Criteria Presentation (2 pts) Visual presentation is an important part of making your document appear authoritative and have people take what you have to say seriously. Make your document usable by using good visual design principles (or a template available with most modern word processors)! Very Good Very professional visual presentation. Appropriate use of visual design principles to indicate heading levels. Title page with required information including word count. Page numbers. Readable font and at least 1.3 line spacing. Depth of research and analysis of domain (5 pts) As a master's student you must aim to be competent at independent scholarly research. Demonstrate you can do this by finding and picking out the most relevant high quality academic references on the assignment task, examining them in detail and putting together the information you have gathered into a coherent narrative/ argument. You will also need to show a good understanding of the assignment domain and the UCD approach to software development.

Report must demonstrate: ¦ an in-depth knowledge of the current semester’s Assignment Topic ¦ the appropriate use of references to support an argument ¦ evidence of reading one or more of the following: • text book (e.g., Hartson & Pyla) and/or other related books, • published journal articles, government publications, etc ¦ in-text referencing and reference section according to Harvard style See the end of this document for a comprehensive marking guide for this assessment.