Gathering information about a large group of items

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Gathering information about a large group of items (individuals, companies, voters, households, products, customers, and so on) is often required to get a full view of a business plan. Time, cost, and other considerations, often limits data to be collected from only a small portion of the group. The larger group of items in a particular study is called the population, and the smaller group is called the sample. (Anderson 2017. p. 16)

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Reference no: EM132285484

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