Business environment and marketing research

Assignment Help Marketing Research

Reference no: EM13794985

Section 1 - Market Research & Targeting (Module 2)

Market Research

Research Methods & Data Mining

Market Research Process

Consumer Behavior

B2C vs. B2B

Consumer Decision Making Process

Factors Affecting B2C and B2B consumer behavior

Market Segmentation

Market Segmentation Concepts

Segmentation Process

Segmentation Strategies

Target Marketing

Reference no: EM13794985

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