Reference no: EM131520206

Part 1: Working on the Plan

Complete the following:

• Assess the market attractiveness and competitive position for a tangible product.

• Create an exit strategy and guidelines for its implementation.

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Part 2: Tactical Marketing Mix Strategy

Complete the following:

• Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service).

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9-12 pages in length.