Reference no: EM131720609

Marketing Simulation Instructions:

The simulation is available at the URL provided by your instructor in the Announcements area.

Note, use this link for your first access only.

This will take you to an "Authorized Student register/log in" page. If this is your first coursepack, you need to register on the site to create a username and password. If you have previously registered for a coursepack, log in with your existing username and password.

Follow the prompts to log in, and access coursepack material for the marketing simulation.

Throughout the term, you can access the coursepack materials at any time by doing the following:

1. Visit hbsp.harvard.edu and log in.

2. Click My Coursepacks, and then click "MT450 Marketing Management"

Simulation Instructions

You should play the simulation in three steps which are explained on the Prepare > How to Play screen:

Step 1: Review the dashboard and detailed reports under the Analyze tab.

The reports, accessible from the Analyze > Dashboard Overview screen will give students information about Minnesota Micromotors (MM) current and historical sales, product features that are desired by customers, how feature performance is changing for the motors over time, and financial statements for the company.

Step 2: Enter decisions for Quarter #1.

You must click on the Decide tab to enter your estimate and decisions. On the Decide > Your decisions screen, enter your estimate and decisions for the list price of the motors in U.S. dollars and percentage discount that MM will offer large-volume customer and distributors (channel margin).

You must also enter how many budget dollars they plan to invest in the sales force, in large and small volume customers, in acquiring versus retaining large volume customers, in market research, and in research and development.

Step 3: Review Company Results and Adjust decisions.

After submitting your decision, the simulation will advance one quarter. You must return to the Analyze tab to review the results of your decision and to read any news about the marketplace.

Analyzing Results of a Marketing Strategy

This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices.

Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

In this Assignment, you will engage in the development of the following professional competencies:

Analyze Quantitative Data

Active Listening

Marketing Simulation