Analyse the market potential for their products

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Reference no: EM131348615 , Length: word count:1500

Country Analysis Report Assignment

Country Analysis Report Task

Assume that you are an international business consultant to Kosmea, an Australian firm which produces skincare products. You will analyse the market potential for their products in Thailand and Indonesia. (The Kosmea Australia: Taking rose hip oil to the world case can be found on page 500 of Global Business Today 4^th Edition.)

You will analyse the market potential for their products in Thailand and Indonesia.

Your task is to write a report that analyse and compares the socio-economic, political and business environments of Thailand and Indonesia. Your report will conclude with a country recommendation, and justification for your selection based on a weighted index.

Length: 1500 words +/- 10% from Introduction to Conclusion (Title Page, List of References and words in Tables and graphs are not included).

Writing the Country Analysis Report:

Title page: In general this has a descriptive title, date, the name of your company and usually your name and position within the company.

Table of contents: - Place the major headings and sub-headings down the left side of the page. On the right, put the page number where each can be found in the report.

Introduction: Includes the context, purpose and significance of the report. (eg. This report analyses the economic, political and business environments of Thailand and Indonesia and their market potential for the skincare products.)Include a very brief company and product profile (50 words or fewer).

Report Body: Following the introduction, the remainder of the body section is presented in logical sub-sections. Your final headings and sub-headings will depend on what your analysis has uncovered. Aim to find quality information, and evaluate it in relation to the relevant business objectives of Kosmea. Make some visuals (tables and graphs). You could include the graph of % Change in GDP you made as part of Assessment One.

Country Choice: Present here your choice of country. This section is particularly important and will include your weighted index and the reasons you included the variables and their weightings; a discussion of the major report findings; and the advantages (and disadvantages) of your choice of country over the second country.

Conclusion: Provide a very brief synopsis of your country choice and perhaps a recommendation for how to proceed (50 - 70 words).

Note: in some texts on report writing Conclusions is treated as a large section following presentation and discussion of data; in your report, however, you will have already presented your conclusions in your Country Choice section so the Conclusion section signals the end of the report.

List of references: List the sources cited in your report using APA referencing. See QUT cite/write (https://www.citewrite.qut.edu.au/).

Attachment:- Country Analysis Assignment.zip

Reference no: EM131348615

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Reviews

len1348615

1/10/2017 4:39:23 AM

Demonstrates excellent understanding of the particular circumstances of the client and their plan to internationalise. Includes a focused and systematic appraisal of relevant factors of the target countries. Interprets and applies research/information from quality academic and industry sources to enhance the credibility of all report sections in an excellent manner. Weighted index supports justification in an excellent manner, with variable weightings arising logically from analysis contained in the report. Information is critically analysed, evaluated and synthesised excellently throughout the entire document. The report provides a comprehensive justification of the choice of country. Maintains a clear, logical structure with connectivity betweenall of the components from introduction to conclusion. Writing style is concise, purposeful and professional with strong regard for a reader’s understanding. Analysis is supported comprehensively with effective use of tables/figures. All sources are appropriately acknowledged and use of APA referencing is consistently accurate.

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