An employee of a large manufacturer of cereals

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Reference no: EM131053893

Task/context:

You are currently an employee of a large manufacturer of cereals. You have been asked by your boss to write a proposal on the prospects of introducing a new healthy on the go cereal product to the market. How would you conduct research to find out whether introducing a new cereal product is beneficial for the organization? Write a proposal for conducting research about this.

Proposal Presentation

  •  Executive summary
  •  Table of contents
  •  Introduction
  • Literature Review
  •  Research Question- State research questions and objectives

 Methodology- What is your methodology? How do you propose to collect data to answer the question? Qualitative or Quantitative? Sample size? (Data collection, sample size, etc)

  •  Analysis- How will your data be analysed?
  •  Conclusion
  • References

For each of the above sections of your proposal you need to justify your selections for the proposed research. For example- Why have you selected to choose qualitative research data collection techniques rather than quantitative or why have you selected to use both?

Reference no: EM131053893

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