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Task/context:
You are currently an employee of a large manufacturer of cereals. You have been asked by your boss to write a proposal on the prospects of introducing a new healthy on the go cereal product to the market. How would you conduct research to find out whether introducing a new cereal product is beneficial for the organization? Write a proposal for conducting research about this.
Proposal Presentation
Methodology- What is your methodology? How do you propose to collect data to answer the question? Qualitative or Quantitative? Sample size? (Data collection, sample size, etc)
For each of the above sections of your proposal you need to justify your selections for the proposed research. For example- Why have you selected to choose qualitative research data collection techniques rather than quantitative or why have you selected to use both?
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You'll interview at least 3 individuals, and compile a report based on those interviews
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