Why are bases for segmentation essential, Marketing Management

Assignment Help:

Why are bases for segmentation essential?

Bases for Segmentation:

To develop a segmentation strategy the first step is to select the most appropriate bases on which to segment the market. Five major categories of consumer popular bases for market segmentation: geographical segmentation, demographic segmentation, psychographic or psychological segmentation, socio-cultural segmentation, use associated segmentation.


Related Discussions:- Why are bases for segmentation essential

Five factors that can influence an individual, Name FIVE factors that can i...

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social

What is value pricing strategy, What is Value Pricing Strategy? Value...

What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By

Marketing process, explain the various elements of marketing process

explain the various elements of marketing process

What are the several types of promotional schemes, What are the several typ...

What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to

Advertisement and society marketing, What significant points are covered in...

What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie

Determine relevant total average cost per week, A bank uses a certain form ...

A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t

Fruit store, write an algorithm to calculate fruit for a fruit store for ex...

write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00

What is productive service in marketing, What is productive service in mark...

What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b

Cnc programming and process planning, Plastics processing (a) In injec...

Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi

The constituents of the marketing communications mix, The constituents of t...

The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd