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What is the role of marketing information system in marketing environment?
The subsystem of Marketing Information System is interrelated and interdependent so as to meet the need ofmarketing management. Also they have active interface along with the marketing environment. Or we can say they exchange information along with target markets, economic, channels and social as well as political forces within the external environment.
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
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What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
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