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What is the role of market intermediaries?
Marketing Intermediaries:
Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to last buyer; they comprise physical distribution firms, financial intermediaries and marketing-service agencies.
Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical
CONSUMER MIND IS A BLACK BOX
If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch
list out secondary sources of information while pursuing market research.
You are needed to complete the following piece of work: 'Bodyproud Fitness' is a relatively new health and fitness company based in Huddersfield. The company was produced in res
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
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