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What is Line Filling in Product Line?
Line Filling:
A product line can also be length though adding more items into present product range there are a few reasons for line filling as given below:
• Reaching for incremented profit.
• Trying to satisfy dealers who complain regarding lost sales due to missing items on line.
• Trying to exploit excess capacity.
• Trying to suggest a full line of product.
• Trying to plug holes into the positioning map.
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
under positioning
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