What is line filling in product line, Marketing Management

Assignment Help:

What is Line Filling in Product Line?

Line Filling:

A product line can also be length though adding more items into present product range there are a few reasons for line filling as given below:

• Reaching for incremented profit.

• Trying to satisfy dealers who complain regarding lost sales due to missing items on line.

• Trying to exploit excess capacity.

• Trying to suggest a full line of product.

• Trying to plug holes into the positioning map.


Related Discussions:- What is line filling in product line

International Marketing Management, Discuss the factors that need to be con...

Discuss the factors that need to be considered when developing an international marketing communication campaign

Illustrate about the demand based pricing, Illustrate about the Demand Base...

Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p

Pricing, how cost structure influence o in pricing a product/

how cost structure influence o in pricing a product/

Explain numbers of features in marketing offer customers, Explain about the...

Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o

What is pest analysis? , The PEST analysis is a structure that strategy adv...

The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors

Probability, how to solve problems involving conditional statement

how to solve problems involving conditional statement

Effect on product - quality, Effect on Product-Quality: - Advertising prom...

Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in

Illustrate the main roles of communication, Illustrate the main roles of co...

Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1.  It can inform and make potential customers aware of a

Marketing strategy multi player, #questionThis week in the Music2Go Multi-P...

#questionThis week in the Music2Go Multi-Player you will be required to launch a New Product into one of the empty Market Segments (Sports or Youth). Part of this process will be t

Enumerate about the target marketing and research, Enumerate about the Targ...

Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd