What is line filling in product line, Marketing Management

Assignment Help:

What is Line Filling in Product Line?

Line Filling:

A product line can also be length though adding more items into present product range there are a few reasons for line filling as given below:

• Reaching for incremented profit.

• Trying to satisfy dealers who complain regarding lost sales due to missing items on line.

• Trying to exploit excess capacity.

• Trying to suggest a full line of product.

• Trying to plug holes into the positioning map.


Related Discussions:- What is line filling in product line

Marketing channels, If a consumer buy an items through a catalog over the p...

If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch

Evaluate the customers buying decision process, Question 1: Select any ...

Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu

State the term premium pricing briefly, State the term Premium Pricing brie...

State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or

Explain the term- promotion of product, Explain the term- Promotion of prod...

Explain the term- Promotion of product Promotion:   If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient

Describe what are reference groups, Question: (a) You are the marketi...

Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema

Media Plan., Assessment 2 Written or Oral Questions Base on Samsung Sliding...

Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for

State the characteristics of communications, State the characteristics of c...

State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre

Consumer behaviour, Q. Describe requirement of studying buyer's behavior & ...

Q. Describe requirement of studying buyer's behavior & what  is the influences  of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w

Wording of hawkins best and coneef about consumer behaviour, What is the wo...

What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd