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What is Line Featuring in Product Line?
Line Featuring:
In case of durable products marketers at the times choose one or several items to “feature” the concept is to attract consumers towards showrooms and then try to acquire them exposed to other modules. A times marketer will quality a high end items to lend prestige to the product line. This product acts as flagships to enhance the entire line. Occasionally a company tends one end of its line selling well and other badly. The company may try to boost the demand for the slow moving items, particularly when they are produced into a factory which is lying idle because of lack of demand.
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
what is eic framework
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
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