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What is Budget allocation
Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consumer market.
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f
How is building a brand in a business-to-business context different from doing so in the consumer market?
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
what is core markiting
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in
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