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How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
list out the secondary sources of information while pursuing market research?
The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
what are the different retail strategies
What is the role of personal selling in presentation and demonstration?
Define and explain these concepts (reach and frequency).
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
This is a practice where one firm sells the similar product at several prices in several markets.
importance of Balancing Customer and Competitor Orientations
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