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P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
Explain Henry Assael Model of buying decision behavior .
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
under positioning
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
5 Steps
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
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