Media-image, Few media-image vehicles enjoy improved image in comparison to...

Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w

How is customer satisfaction affected in marketing, How is customer satisfa...

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

What is message reception, What is Message reception Contextual cond...

What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal

Define the concept of integrated communication, Question 1: (a) Disting...

Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat

What is swot analysis?, SWOT Analysis is a strategic planning method used t...

SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif

What is penetration pricing strategy, What is Penetration Pricing Strategy?...

What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th

Calculate the market portfolio, (a)   Since APPL and MSFT account for the e...

(a)   Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector

Brand management, what is upward and downward streching of brands

what is upward and downward streching of brands

Concept of the marketing, Concept of the marketing: Generally, marke...

Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark

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