Value and satisfaction, Marketing Management

Value and Satisfaction

Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the product. Customers form expectations regarding the value of many marketing offers and buy accordingly.

Customer satisfaction: it depends on a product's apparent performance in delivering value relative to a buyer's expectations. Customer satisfaction is a key effect on future purchasing behaviour.

1). Marketers has to be careful to set the right level of expectations.

2). Customer satisfaction and Customer value are key building blocks for managing and developing customer relationships.

Posted Date: 11/8/2012 12:54:17 AM | Location : United States







Related Discussions:- Value and satisfaction, Assignment Help, Ask Question on Value and satisfaction, Get Answer, Expert's Help, Value and satisfaction Discussions

Write discussion on Value and satisfaction
Your posts are moderated
Related Questions
How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo

i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,

Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.

What is the effective way to Internet marketing strategy? There is no certain formula for an effective internet marketing strategy. This depends upon your individual situation.

Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa

Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1.      It stresses upon the produc

Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :

Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such

Q :   Regress widget sales on time and add the (a) line, (b) linear equation and (c) R 2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.