Value and satisfaction, Marketing Management

Value and Satisfaction

Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the product. Customers form expectations regarding the value of many marketing offers and buy accordingly.

Customer satisfaction: it depends on a product's apparent performance in delivering value relative to a buyer's expectations. Customer satisfaction is a key effect on future purchasing behaviour.

1). Marketers has to be careful to set the right level of expectations.

2). Customer satisfaction and Customer value are key building blocks for managing and developing customer relationships.

Posted Date: 11/8/2012 12:54:17 AM | Location : United States







Related Discussions:- Value and satisfaction, Assignment Help, Ask Question on Value and satisfaction, Get Answer, Expert's Help, Value and satisfaction Discussions

Write discussion on Value and satisfaction
Your posts are moderated
Related Questions
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach

explain the various approach that are followed by SMCG companies in test marketing


Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall

rs. 50 a vibrant nail paint 10 ml

What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing

What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.

Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati


How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below: