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Test marketing, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

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Illustration of 3C of Marketing Triangle

A-b split, A-B Split is a method of examining the effectiveness of media or...

A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,

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Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.

State about the network marketing organisations, State about the network ma...

State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

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Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi

Importance of effective communication, Importance of Effective communicatio...

Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo

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