Store layout, Marketing Management

Store layout

The word store layout refers to:

How store fixtures and display gondolas are positioned within the store

The size of the store fixtures and display gondolas in terms of height,  width, and depth of shelves

How far the store fixtures and display gondolas are positioned 

Where sales checkout or customer service areas are placed

What places are set aside for the sale of exclusive products?

What areas are set aside for the sale of promotional or on-sale products?

Posted Date: 10/19/2012 9:26:03 AM | Location : United States

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