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State the term- Consumer goods
Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries, groceries, clothes etc. Based on consumers' buying behaviour consumer goods can be further classified as:
(i) Convenience Goods;
(ii) Shopping Goods; and
(iii) Speciality Goods.
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“Consumer mind is a Black Box”
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marketing strategy for guess perfume
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
discuss the four functions of marketing management analysis, planning, implementation and control
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
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