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State the Methods of price fixation
Methods of fixing price can be broadly divided into the subsequent categories.
1. Cost based pricing
2. Competition based pricing
3. Demand based pricing
4. Objective based pricing
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
what is the difference between perception and positioning in marketing mix
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
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