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State the Methods of price fixation
Methods of fixing price can be broadly divided into the subsequent categories.
1. Cost based pricing
2. Competition based pricing
3. Demand based pricing
4. Objective based pricing
Branding
does the marketing exits solely to increase the profits
Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
the various approaches that are followed by FMCG companies in test marketing
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
What are the advantages of product development
importance of product differentiation
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