Show the market segmentation, targeting and positioning, Marketing Management

Question:

Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in operations for around 40 years. It is located directly on a 2 km long white sandy beach. Two 18-hole championship golf courses stretch for 140 hectares. Accommodation capacity consists of 235 rooms in different categories and 20 villas. Seven restaurants which have each their unique speciality. The resort has land based together with sea based activities. With the sensitive macro environment, for the resort to obtain competitive advantage, marketing can be strategically used.

Show the market segmentation, targeting and positioning that Constance Belle Mare Plage Hotel need to do for competitive advantage.

Posted Date: 11/30/2013 2:07:28 AM | Location : United States







Related Discussions:- Show the market segmentation, targeting and positioning, Assignment Help, Ask Question on Show the market segmentation, targeting and positioning, Get Answer, Expert's Help, Show the market segmentation, targeting and positioning Discussions

Write discussion on Show the market segmentation, targeting and positioning
Your posts are moderated
Related Questions

What is the difference between Integrated Manufacturing and Reengineering? Integrated manufacturing: This provides a new approach for manufacturing. All the system compos

Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro

What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the

marketing mix

Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo

I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept

What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle


The challange of E - Marketing 1.       Limited consumer exposure and buying 2.       Skewed user 3.       Choose and clutter 4.       Security 5.       Ethical con