Show the market segmentation, targeting and positioning, Marketing Management


Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in operations for around 40 years. It is located directly on a 2 km long white sandy beach. Two 18-hole championship golf courses stretch for 140 hectares. Accommodation capacity consists of 235 rooms in different categories and 20 villas. Seven restaurants which have each their unique speciality. The resort has land based together with sea based activities. With the sensitive macro environment, for the resort to obtain competitive advantage, marketing can be strategically used.

Show the market segmentation, targeting and positioning that Constance Belle Mare Plage Hotel need to do for competitive advantage.

Posted Date: 11/30/2013 2:07:28 AM | Location : United States

Related Discussions:- Show the market segmentation, targeting and positioning, Assignment Help, Ask Question on Show the market segmentation, targeting and positioning, Get Answer, Expert's Help, Show the market segmentation, targeting and positioning Discussions

Write discussion on Show the market segmentation, targeting and positioning
Your posts are moderated
Related Questions
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod

Explain about the Exporting in foreign markets for marketing. Exporting: Exporting is the main traditional and well established type of operating within foreign markets.

Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

What is profitability control in MIVE? Profitability control in MIVE: There is no point in squandering scarce resources on marketing attempts which guarantee nothing exce

Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A.      Consumer or industrial market: the producer of cons

Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide

what are the examples for ingredient branding?

Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert

Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an

1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.