Role of customer data for market, Marketing Management

Assignment Help:

Gathering data depends on nature of data, objective of the data collection and require information.

By the help of proposed a new information system the objective is to collect the data of the competitors' customer. This data can be use for business growth to build new customer which is not unethical according to the business point of view. This is one kind of strategy by which company trying to create new customer and identify the buying behavior and purchase pattern of the customer.

If the proposed questionnaire which related  to personal and confidential information about the customer create ethical problems for the customer like total income, Purchasing power, Family details. Some time customers not comfortable to provide their personal information.

Collecting data of the competitors' also create ethical problem for data privacy because customers are asset of the company if you are collecting data about the customers which affect the business and market of the competitor.

Yes, it matter whether the customers are individual or business. If customers are individual easy to collect the data and this can affect indirectly to the competitors' business but in case of the business customer this affect the directly to the competitors business which is unethical. Customer is king and free to move any market and fulfill their needs from any source. In case of business customer, the customer has sound knowledge about the business model and company's strategy so in this case this can create ethical problem because this can be the reason of disclose of the personal and confidential data and information about the business.

Yes, collection of the data depends on the type of information because if the data is related to the personal life and confidential information then the customer is not interested to give information because all feel that there is no safety and security.  If we collect information related business then business customer don't give business information because there might be the loss for the company and I might work for the core competence of the company and make my business grow into profits.

So to conclude I must say that if anyone collecting data or introducing any information system to collect the data the success and ethical issues depends on nature of data type of information defined segment and objectives of the data collection. So the first thing come that is questionnaires by which data gets collected from the customer or defined segments and target groups. They analyze the collected data which is also important because through analysis of data fulfils all the objectives and requirements' of the organization.


Related Discussions:- Role of customer data for market

What are the objectives of marketing information system, What are the objec...

What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma

Factors affecting environmental appraisal, Factors affecting environmental ...

Factors affecting environmental appraisal: given, the same environmental conditions, no two strategies or two organizations would appraise the environment in a similar function. T

What is maturity stage in marketing strategies, What is Maturity Stage in m...

What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along

Marketing MBA 565, You are currently working for a company called Pierogi''...

You are currently working for a company called Pierogi''s and More....

Determine the flexibility of advertising tool, Determine the flexibility of...

Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.

Brand positioning of the hotel, Question : You are the manager of a co...

Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c

Explain the strategic decision regarding packaging, Explain the strategic d...

Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given

Market segmentation and key competitors, Schovasice cream market can be bro...

Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop

What is social responsibility marketing, What is social responsibility mark...

What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd