promotion mix, Marketing Management

Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion-would you emphasize if you were developing the promotion mix for the following products? Explain your answers.

a. Washing machine

b. Cereal

c. Halloween candy

d. Compact disc
Posted Date: 11/15/2015 5:57:19 PM | Location :







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