promotion mix, Marketing Management

Assignment Help:
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion-would you emphasize if you were developing the promotion mix for the following products? Explain your answers.

a. Washing machine

b. Cereal

c. Halloween candy

d. Compact disc

Related Discussions:- promotion mix

Component of marketing information system, Component of Marketing Informati...

Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva

Illustrate the term price leadership strategy, Illustrate the term price le...

Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe

Target marketing, A Chennai based soft –drink company has proposed to launc...

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Describe the advantage of direct marketing, Question 1: Describe why th...

Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla

Effective distribution channel, Analyse the value of an effective distribut...

Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order

Advantages of packaging, Advantages of packaging: advantages of the packag...

Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as

Assignment, Explain the various approaches that are followed by FMCG Compan...

Explain the various approaches that are followed by FMCG Companies in test marketing.

Illustrate ethical aspects of advertising, Q. Illustrate ethical aspects of...

Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,

Strategy selection, key criteria for strategy selection by providing approp...

key criteria for strategy selection by providing appropriateexamples

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd