Need\importance of a marketing information system, Marketing Management

Need\Importance of a Marketing Information System:

The need for marketing information can be understood by the following points:

1. Marketing activity is becoming more complex and broader in scope. To cope up with it we require current information and the future information.

2. there is a shortening of time span allotted to an executive for decision making. Executive want ready made processed information to take the decision and it is only possible by a system of marketing information.

3. Scarcity of resources have led the effective and efficient utilization of resources and marketing information systems helps here a lot by providing upto date information to the executives.

4. the information explosion has led to develop a system which can process store and retrieve the information whenever required.

5. there is a great need of framing modifying and altering the programs and policies of the firm and marketing information system helps here by making available the required information at the right time.

In spite of these seemingly negative characteristics informal information plays a major role in people's decisions. Decision makers can not escape informal information and it is likely ti continue as part of input into decisions as long as human beings are making choices.

Posted Date: 9/19/2012 8:07:29 AM | Location : United States







Related Discussions:- Need\importance of a marketing information system, Assignment Help, Ask Question on Need\importance of a marketing information system, Get Answer, Expert's Help, Need\importance of a marketing information system Discussions

Write discussion on Need\importance of a marketing information system
Your posts are moderated
Related Questions
Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro

Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr

what are the core marketing concepts?

Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.

define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o

Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu

Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social