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Identify FIVE main advantages of keeping an in-house IS function. There are several significant advantages of maintaining an in-house IS function, five are listed below. H
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
10 Commandments for Media Consumers is a checklist that gives media consumers the knowledge needed to properly assess mass media communications. The Ten Commandments for Me
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
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