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QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
Considering the concept of product life cycle, where would you put video games in their life cycle
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
various approaches that are followed by FMCG companies test marketing in marketing management
approaches followed by FMCG in test marketing
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