Marketing process, Marketing Management

Marketing Process

Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketing procedure is the process of analysing market opportunities, developing the marketing mix, choosing target markets and managing the marketing effort. Target customers stand at the centre of the marketing procedure. The goal is to make powerful and profitable connections with these customers.

Posted Date: 11/8/2012 1:04:20 AM | Location : United States







Related Discussions:- Marketing process, Assignment Help, Ask Question on Marketing process, Get Answer, Expert's Help, Marketing process Discussions

Write discussion on Marketing process
Your posts are moderated
Related Questions
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples

Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i

The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing

Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui

CASE STUDY-  Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat

why we need to study promotion in marketing?

what is 7P in marketing management

Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ


Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de