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Given the fact that a firm survival depends on its capacity to create value, and value is defined by customers (Day, 1990), marketing makes a fundamental contribution to long-term business success. But despite of the importance of measuring business performance there is a little research on the measures used to evaluate marketing performance and effectiveness. On the other hand, when looking to the marketing performance and success measures it is noticed that there are many measures. Recently, in an attempt to organize performance measures Kokkinaki and Ambler (1999) have summarized it and established six categories for marketing performance and success measures which are: Financial measures / Competitive market measures / Consumer behaviour measures / Consumer intermediate measures / Direct costumer measures / Innovativeness measures.
QUESTION (a) Explain the concept of market efficiency and its importance (b) (i) Discuss the evidence in relation to weak form market efficiency with reference to the empiri
Problem 1: (a) What is the definition of Business Process Outsourcing according to Gartner Dataquest? (b) BPO deals mainly with non-core processes of an organisation. Descri
whether bureaucratic approach will be appropriate for the organizational performance or not?
QUESTION 1 Write short notes on the following- (a) Non-verbal communication (b) Information overload (c) Identify the four categories of cultural differences that need
Olympic Games 2012 a) Revenue expenditure is spending on the daily running of a business, such as materials and wages used in the preparation for the 2012 Olympic Games. Ca
How should handled a good grievances? A good grievances handling must: a. It must be simple, easy to know and to operate b. It must settle grievances at lower level c.
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Most air travelers now use e-tickets. Electronic ticketing permits passengers to not worry about a paper ticket, and it costs the airline companies less to handle than paper ticket
Tourism development places additional pressure on the environmental resources upon which it is based, compromising the future prospects of the local population and, indeed, the ex
The organization that administers the certification programs for Certified Hotel Account Executives and Certified Hotel Technology Professionals is: Answer
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