Marketing communication , Marketing Management

1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration.

a. What would you want to know about the product before developing that campaign?

b. What elements go into an effective DRTV Spot?

c. What specific recommendations would you make for the DRTV elements for this product and why? 


2. Your client is a US based, multi-channel direct marketer of expensive ($200-$300) bathing suits for women 21-30 years old. They have asked you to develop a plan to expand their business globally. Initially, they would like to look at three countries with large seacoasts: Brazil, the United Arab Emirates and Spain. They would use direct mail initially.

a. What cultural, societal or language issues are there in creating marketing communication for these three markets?

b. Are there mailing lists available in the three markets? From whom?

c. Which of the three markets would you choose as the best for this expansion? Why?


3. A number of companies and their customers have been affected by a recent breach of security at Epsilon. NY Times Article on Epsilon Security Breach. You have been hired by Citibank to develop a plan to deal with this issue. In the short run, you need to create an integrated direct marketing campaign to communicate with your customers on this issue.

a. What is your recommended objective for the campaign?

b. What communication channels/media would you use for this campaign?

c. What messages and call to action should these channels communicate?

d. What other key elements, not addressed above, should be included in this plan?

Posted Date: 3/5/2013 7:41:37 AM | Location : United States







Related Discussions:- Marketing communication , Assignment Help, Ask Question on Marketing communication , Get Answer, Expert's Help, Marketing communication Discussions

Write discussion on Marketing communication
Your posts are moderated
Related Questions
Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising

Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq

Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro

Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra

Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of

the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for

Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f

what type of co branding is Nike and Apple involved into?

Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent

what is mis