Marketing communication , Marketing Management

Assignment Help:

1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration.

a. What would you want to know about the product before developing that campaign?

b. What elements go into an effective DRTV Spot?

c. What specific recommendations would you make for the DRTV elements for this product and why? 


2. Your client is a US based, multi-channel direct marketer of expensive ($200-$300) bathing suits for women 21-30 years old. They have asked you to develop a plan to expand their business globally. Initially, they would like to look at three countries with large seacoasts: Brazil, the United Arab Emirates and Spain. They would use direct mail initially.

a. What cultural, societal or language issues are there in creating marketing communication for these three markets?

b. Are there mailing lists available in the three markets? From whom?

c. Which of the three markets would you choose as the best for this expansion? Why?


3. A number of companies and their customers have been affected by a recent breach of security at Epsilon. NY Times Article on Epsilon Security Breach. You have been hired by Citibank to develop a plan to deal with this issue. In the short run, you need to create an integrated direct marketing campaign to communicate with your customers on this issue.

a. What is your recommended objective for the campaign?

b. What communication channels/media would you use for this campaign?

c. What messages and call to action should these channels communicate?

d. What other key elements, not addressed above, should be included in this plan?


Related Discussions:- Marketing communication

Define nature of personal selling, Define the nature of personal selling wi...

Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the

Define need in marketing in briefly, Define Need in marketing in briefly. ...

Define Need in marketing in briefly. Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs f

Implication for marketing discipline, Question 1: (a) Describe the mai...

Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing

Iibm instititute of business management, 1.Considering the concept of produ...

1.Considering the concept of product life cycle, where would you put video games in their life cycle?

Current process capability, Kevin Murtuagh, manager of an national reservat...

Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation.  Analysis of recent historical

Explain how brand meaning and brand value are created, Question 1: (a) ...

Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they

What is meant by the term knowledge culture, Question 1: (a) What is m...

Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation

Marketing plan, A marketing plan is one of the significant element when an ...

A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd