market segmentation, Marketing Management

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Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre

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What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma

Illustrate about the demand based pricing, Illustrate about the Demand Base...

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Shoppers -Caselet 1, How should Shoppers? Stop develop its demand forecasts...

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The Marketing Environment, A Chennai based soft –drink company has proposed...

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

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