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BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
what would you suggest to avoid delays in despatch of products
Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
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