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QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
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what are the challenges that a production manager faces?
explain the various approaches that are followed by fmcg companies in test marketing
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Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
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