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In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans. It means tobacco-manufacturers can not advertise tobacco-brands even through non-tobacco-products. Consequently now back-door entry through non-prohibited products is as well banned. For instance Red and White a cigarette manufacturer is now banned to advertise for Red and White Bravery Awards. Likewise Gutka producer Manik-Chand is prohibited from advertising Manik-Chand Film fare Awards. Indian Tobacco Company is banned from sponsoring sports-even in the name of 'Wills brand'. The accountability for enforcement of this regulation is on state-government. This regulation isn't applicable on advertisement.
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A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Consumer mind a black box-discus..?
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