Importance of opinion leaders to promotional planners, Marketing Management

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Question 1:

(a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct
marketing to grow their business?

(b) Discuss the various Public Relations tools used by promotional planners online.

Question 2:

(a) Using examples show how a compensation plan, training and supervision can motivate a sales force.

(b) "Promotion must be legal, decent, honest, and truthful."Discuss this statement.

Question 3:

(a) Critically evaluate the use of viral marketing in promotional campaigns. Use examples to support your answer.

(b) Show the importance of opinion leaders to promotional planners.


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