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(a) Describe a Press conference.
(b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it successful. Discuss.
(c) How could you evaluate a press conference?
What evaluation criteria could you use in order to decide whether to appoint an external public relations consultant or to use an in -house consultant?
Show the six point PR planning model for a Public Relations campaign.
Describe how public relations is distinct from journalism, advertising, selling and marketing.
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