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Explain the uses of Communication
Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily, activities targeted at consumers or end users. Organisations do not exist in isolation from each other, as each one is part of a wider system of corporate entities, where each enters into a series of exchanges to secure raw material inputs or resources and discharge them as value-added outputs to other organisations in the network.
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
Q. Illustrate the the advertising effects on National Income? Effect on National Income: - Advertising increase productive, promotes demand and promotes growth in agriculture
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
positioning error examples
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
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