Question 1:

Using suitable examples, outline and discuss each of the subsequent three generic strategies suggested by Michael Porter as being the three main alternative strategies which a company may select from, in the pursuit of a competitive advantage:

(a) Cost leadership
(b) Differentiation
(c) Focus.

Question 2:

Show the use of the technique of ‘Value Chain Analysis' in conducting an internal appraisal of a company's competitive weaknesses and strengths.

Posted Date: 11/7/2013 4:25:08 AM | Location : United States

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