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Question 1:
a) Show with suitable examples the public relations process.
b) What is the "historical impact" of the Internet on public relations?
c) Show the impact of email as a communications vehicle in the field of PR.
Question 2:
(a) Explain the important elements in evaluating your organization's press coverage.
(b) Your CEO calls you in and admits to nervousness about seeing the man from "Le Mauricien" newspaper this afternoon. "What should I know about reporters?" he asks. What do you advise him?
Question 3:
Explain the outlines of a public relations program that will enable the cigarette industry to better its image in society.
Question 4:
(a) A rogue Web site starts a rumor that your product is contaminated. Explain the immediate communications actions you will take.
(b) What are some of the ways that organizations will manage their own response to and influence the development of public issues?
Question 1: Organizations today face a dynamic and changing environment to which they have to adapt in order to be successful. (a) What are the forces which act as stimulan
Hypothesize the common short-run and long-run behaviors of the model in the industry you have chosen in a "market economy."
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