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Question :
a) Discuss the importance of public Relations (PR) as an organizational function.
a) Elaborate briefly the techniques and tools that can be employed by management to enhance employee communication.
b) Explain how Public Relations differ from advertising.
c) Briefly discuss the informal or preliminary research techniques that practitioner can adopt when conducting a PR research.
d) Discuss any four benefits that an organization can derive by participating in the Corporate Social Responsibility (CSR) agenda.
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
process of disigning distribution channel
Why are firms utilizing Green Marketing? There are five probable purposes for firms raised use of green marketing. And these are: a) Organizations observe environmental mark
considering the concept of product life cycle, where would you put video games in thir life cycle?
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
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