Question :

a) Discuss the importance of public Relations (PR) as an organizational function.

a) Elaborate briefly the techniques and tools that can be employed by management to enhance employee communication.

b) Explain how Public Relations differ from advertising.

c) Briefly discuss the informal or preliminary research techniques that practitioner can adopt when conducting a PR research.

d) Discuss any four benefits that an organization can derive by participating in the Corporate Social Responsibility (CSR) agenda.