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Question 1:
(a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers.
(b) Critically evaluate the use of controversial advertisements by companies. Use examples to support your answer.
Question 2:
(a) Using an example, explain the importance of culture in marketing communications planning.
(b) Outline the factors that need to be considered when setting an advertising budget.
Question 3:
(a) Describe the communication process and discuss the impact of noise and selectivity on this process.
(b) Assess the relevance of evaluation and control in the marketing communication plan.
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
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bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
differentiate the three types of buying situations during the purchase decision
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could you heap for the Marketing and Brand Management final project module Kindly advise Regards,
The purchasing department of Bradley Inc. is responsible for companywide purchasing. Its total costs are assigned to each division based on the number of purchase orders the purcha
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
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