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Question 1:
(a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers.
(b) Critically evaluate the use of controversial advertisements by companies. Use examples to support your answer.
Question 2:
(a) Using an example, explain the importance of culture in marketing communications planning.
(b) Outline the factors that need to be considered when setting an advertising budget.
Question 3:
(a) Describe the communication process and discuss the impact of noise and selectivity on this process.
(b) Assess the relevance of evaluation and control in the marketing communication plan.
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
How can I submite problems for review
How is building a brand in a business-to-business context different from doing so in the consumer market?
service life cycle
Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
What are the different strategies in sprite brand
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
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