Effectiveness of the promotional tools, Marketing Management

Assignment Help:

Effectiveness of the Promotional Tools

Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool can be tracked against purchase decision process. Here consumers can be presumed to move from a state of unawareness through product comprehension to purchase. Advertising is better for creating awareness; personal selling is more effective at promoting action and purchase behaviour.

 


Related Discussions:- Effectiveness of the promotional tools

Test marteting, various approches of test marketing in FMCG

various approches of test marketing in FMCG

How management recognize social responsibility, Question 1: How and to ...

Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (

Open cover-policies, Open 'Cover: Open Cover is an insurance arrangement d...

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such

What is psychographic or psychological segmentation, What is Psychographic ...

What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character

Maturity stage - product life cycle, Maturity Stage In the product lif...

Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their

Assignment questions , Does marketing solely to increase profit? If this is...

Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss

What is third impact of technology-organizational structure, What is the th...

What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.

What is pricing in functions of marketing, What is pricing in functions fac...

What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen

What is line filling in product line, What is Line Filling in Product Line?...

What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd