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Question:
a) Under what conditions might a marketing firm select to use the following distribution strategies?
Intensive distribution, Exclusive distribution, and Selective distribution.
Outline the main principles involved in each of these channel strategies with examples to illustrate your answer.
b) Discuss the role of personal selling within the integrated marketing communications mix of the marketing organisation.
Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
marketerinvolvment
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
How are maximum benefits by marketing effort acquired? But maximum benefits under the circumstances are guaranteed when the client the country, for immediate implements a rigor
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
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