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Question:
a) Under what conditions might a marketing firm select to use the following distribution strategies?
Intensive distribution, Exclusive distribution, and Selective distribution.
Outline the main principles involved in each of these channel strategies with examples to illustrate your answer.
b) Discuss the role of personal selling within the integrated marketing communications mix of the marketing organisation.
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
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the various approaches that are followed by FMCG companies in test marketing
what are the significant factors that have led to the success of shoppers’ stop
Consumer mind is black box discus
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
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