Discuss the formulation of sales strategy, Marketing Management

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Problem 1:

Discuss the formulation of Sales strategy in brief.

  • Definition of sales Strategy
  • Formulation of Sales Strategy
  • Transportation

Problem 2:

Compare and contrast the various types of sales organization structures

  • Explanation of sales organisation
  • Line and staff components
  • Formal and informal organizations
  • Horizontal and vertical organizations
  • Centralized and decentralized organizations

 


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