Differential between old and new concept of the marketing
Basic of difference
Old concept of the marketing
New concept of the marketing
This concept is product oriented.
This concept is consumer oriented.
Contribution in standard of living
This concept is not related with the standard of living of society.
According to this concept, market is the creation and delivery of standard of living to the society
The target of this concept is to earn with the standard maximum profit by maximizing the sales.
The object of this concept is to maximize the profit through satisfaction of consumer needs.
According to this concept, marketing starts only after the goals have been produced.
According to this concept, marketing starts with the discovery of consumer needs.
Satisfaction of consumer needs and wants
The concept does not consider the needs and wants of consumers
According to this concept, every business activity clusters around the needs and wants of consumers.
According to this concept, marketing ends with the physical distribution of goods and services.
According to this concept, marketing ends with the satisfaction of consumers needs.
It does not provide for marketing research
It stresses upon intensive marketing research
Allied activities of marketing
This concept does not consider any research
According to this concept, allied activities of marketing to be its important part.