Basic of difference

Old concept of the marketing

New concept of the marketing

Orientation

This concept is product oriented.

This concept is consumer oriented.

Contribution in standard of living

This concept is not related with the standard of living of society.

According to this concept, market is the creation and delivery of standard of living to the society

Target

The target of this concept is to earn with the standard maximum profit by maximizing the sales.

The object of this concept is to maximize the profit through satisfaction of consumer needs.

Starting

According to this concept, marketing starts only after the goals have been produced.

According to this concept, marketing starts with the discovery of consumer needs.

Satisfaction of consumer needs and wants

The concept does not consider the needs and wants of consumers

According to this concept, every business activity clusters around the needs and wants of consumers.

End

According to this concept, marketing ends with the physical distribution of goods and services.

According to this concept, marketing ends with the satisfaction of consumers needs.

Marketing research

It does not provide for marketing research

It stresses upon intensive marketing research

Allied activities of marketing

This concept does not consider any research

According to this concept, allied activities of marketing to be its important part.