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marketing is a science for the management of a value delivery system
what is the sales information systems
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
CREATING STRATEGIC ADVANTAGE
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
what is advertising according to an experts
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
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