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Define Channels of distribution according to Stanton
Stanton has also defined it as "A distribution channel comprises the set of people and firms involved in the transfer of title to a product as product moves from producer to ultimate consumer or business user". Essentially it refers to the vital links connecting the manufacturers and producers and ultimate consumers/users. It includes both producer and the end user and also middlemen/agents engaged in the process of transfer of title of goods.
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Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
This is the number of times a consumer purchases the similar product within a specific time interval.
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