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Define Channels of distribution according to Stanton
Stanton has also defined it as "A distribution channel comprises the set of people and firms involved in the transfer of title to a product as product moves from producer to ultimate consumer or business user". Essentially it refers to the vital links connecting the manufacturers and producers and ultimate consumers/users. It includes both producer and the end user and also middlemen/agents engaged in the process of transfer of title of goods.
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
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Should video game companies continue to alter their products to include other functions such as email?
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process of disigning distribution channel
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