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Define Channels of distribution according to Stanton
Stanton has also defined it as "A distribution channel comprises the set of people and firms involved in the transfer of title to a product as product moves from producer to ultimate consumer or business user". Essentially it refers to the vital links connecting the manufacturers and producers and ultimate consumers/users. It includes both producer and the end user and also middlemen/agents engaged in the process of transfer of title of goods.
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
ASSIGNMENT
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
Q. Explain about Deceptive Advertising? Deceptive Advertising demotes to Untruthful, misleading and fraudulent advertisement. Several advertisements make tall claims are called
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
consumer profile of typical buyer of rayban
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