Consumer adoption process and its various stages, Marketing Management

The consumer adoption process and its various stages are as follows:

Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just like an acceptance or innovation. On the basis of mental process and mental makeup or the perception, consumer will adopt the product or any brand. For a new product, adopters have been the observation from various stages such as the consumer when gets an information about the product, they get awareness about the product and thus they easily enters into the second stage of adoption process of the product. When the consumer seeks information about that innovation then he or she feels interest about that product in the mind of them. Thus when consumer thinks to try or to purchase that product, they enter the stage of evolution. When the consumer tries the product or tries to understand about its features to know or to improve his or her own values, then the consumer follows the concept of trial stage. Adoption is the final stage where the consumer seeks to purchase the product for their daily and regular use.

CRM, loyalty, advantage increases when the consumer accepts or influences the product. Thus there should be inter personal and intra personal influences need to be there to select the product variety and criteria. The information which the consumer receives from the purchaser is very important because it helps them to make the decision according to their needs and wants. Marketer should enhance the strategies of marketing to influence the consumer.

Posted Date: 3/8/2013 12:14:59 AM | Location : United States

Related Discussions:- Consumer adoption process and its various stages, Assignment Help, Ask Question on Consumer adoption process and its various stages, Get Answer, Expert's Help, Consumer adoption process and its various stages Discussions

Write discussion on Consumer adoption process and its various stages
Your posts are moderated
Related Questions
Importance of the market segmentation: 1.       Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar

What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie

Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to

Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts

I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

what are the types of line streching? give its examples

Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra

Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so

Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open