Consumer adoption process and its various stages, Marketing Management

The consumer adoption process and its various stages are as follows:

Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just like an acceptance or innovation. On the basis of mental process and mental makeup or the perception, consumer will adopt the product or any brand. For a new product, adopters have been the observation from various stages such as the consumer when gets an information about the product, they get awareness about the product and thus they easily enters into the second stage of adoption process of the product. When the consumer seeks information about that innovation then he or she feels interest about that product in the mind of them. Thus when consumer thinks to try or to purchase that product, they enter the stage of evolution. When the consumer tries the product or tries to understand about its features to know or to improve his or her own values, then the consumer follows the concept of trial stage. Adoption is the final stage where the consumer seeks to purchase the product for their daily and regular use.

CRM, loyalty, advantage increases when the consumer accepts or influences the product. Thus there should be inter personal and intra personal influences need to be there to select the product variety and criteria. The information which the consumer receives from the purchaser is very important because it helps them to make the decision according to their needs and wants. Marketer should enhance the strategies of marketing to influence the consumer.

Posted Date: 3/8/2013 12:14:59 AM | Location : United States







Related Discussions:- Consumer adoption process and its various stages, Assignment Help, Ask Question on Consumer adoption process and its various stages, Get Answer, Expert's Help, Consumer adoption process and its various stages Discussions

Write discussion on Consumer adoption process and its various stages
Your posts are moderated
Related Questions
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be

Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object

Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how

Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing

Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w

X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana

Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p

Which is NOT a benefit of corporate governance?  Prevention of fraudulent claims by contractors.