Concept development and testing - new product development, Marketing Management

Concept Development and Testing

The third stage in the procedure is concept development and testing. Concepts can take on several forms are following:

1). A product idea is an idea for a probable product that the company may see itself on the market.

2). A product concept is a thorough version of the new-product idea specified in meaningful consumer terms.

3). A product image is the way consumers perceive real or potential product.

a. Concept development includes generating product ideas into some alternative product concept, searching out how attractive each of the concepts is to consumers, and selecting the best one.

b. Concept testing involves testing the concepts with a group of focused consumers to discover if the concepts have strong consumer appeal. Concepts can be presented to consumers either physically or symbolically. Marketers are always attempting to discover new ways to create product concepts more actual to concept-test subjects.

1). A word or picture description might be sufficient for some concept tests.

2). Virtual reality tests are becoming famous.

3). It is routine to test concepts before consumers before trying to turn them into actual products.

Posted Date: 11/8/2012 1:19:40 AM | Location : United States







Related Discussions:- Concept development and testing - new product development, Assignment Help, Ask Question on Concept development and testing - new product development, Get Answer, Expert's Help, Concept development and testing - new product development Discussions

Write discussion on Concept development and testing - new product development
Your posts are moderated
Related Questions
factors which decide the broad area of scientific activity

1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any


The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a

Question 1: Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion

what are the significant factors that have led to the success of shoppers’ stop