Concept development and testing - new product development, Marketing Management

Concept Development and Testing

The third stage in the procedure is concept development and testing. Concepts can take on several forms are following:

1). A product idea is an idea for a probable product that the company may see itself on the market.

2). A product concept is a thorough version of the new-product idea specified in meaningful consumer terms.

3). A product image is the way consumers perceive real or potential product.

a. Concept development includes generating product ideas into some alternative product concept, searching out how attractive each of the concepts is to consumers, and selecting the best one.

b. Concept testing involves testing the concepts with a group of focused consumers to discover if the concepts have strong consumer appeal. Concepts can be presented to consumers either physically or symbolically. Marketers are always attempting to discover new ways to create product concepts more actual to concept-test subjects.

1). A word or picture description might be sufficient for some concept tests.

2). Virtual reality tests are becoming famous.

3). It is routine to test concepts before consumers before trying to turn them into actual products.

Posted Date: 11/8/2012 1:19:40 AM | Location : United States







Related Discussions:- Concept development and testing - new product development, Assignment Help, Ask Question on Concept development and testing - new product development, Get Answer, Expert's Help, Concept development and testing - new product development Discussions

Write discussion on Concept development and testing - new product development
Your posts are moderated
Related Questions
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of

How is Web Marketing worked on internet? To do the business upon the internet organizations makes an effective website, place the advertisement (ads) and promote that online, m

Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine

Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of

select a company and explain th marketing mix

the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..

Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen

Question 1: a) Distinguish clearly between the aims and the specific objectives of a food and beverage operation. Critically assess some of the specific "qualitative" and "qua

How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?