Characteristics of the sales promotion, Marketing Management

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Characteristics of the sales promotion:

1.       Sales promotion does not include advertisement, personal selling and publicity.

2.       Sales promotion activities are not regular activities. These are purely temporary and are performed at certain times such as display, free samples, exhibitions, etc.

3.       It makes advertisement and personal selling is more effective.ng

4.       Sales promotion encourages dealers, distributers and consumers.         


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